Innovative Envelope
GreatIdeas@mackaymitchell.comIgniting Creativity with Unforgettable Envelope Designs
At MackayMitchell, we transform envelopes into works of art that demand attention. Our creative designs break the mold, featuring innovative openings like Face-off, Peak-A-View, and Faux Snap-pak that intrigue recipients from the moment they see them. From bold trailing edge cuts to elegant round or square shapes, our custom envelopes are tailored to your brand’s vision. Our design experts collaborate closely with you, blending imagination with precision to craft envelopes that spark curiosity, boost engagement, and make every campaign unforgettable.
Openings
Innovative openings—like tear strips, zip pulls, or creative folds—transform opening an envelope into an interactive experience. This element of engagement makes recipients more eager to consider what’s inside.
Inks
Specialty inks can enhance visual appeal, differentiate mail by purpose, and make your correspondence stand out. Inks add a touch of personality and can help recipients quickly identify your brand.
Finishes
Finishes—like Chrome Silver, soft-touch coatings, color changing pearlescent, or textured embossing—grab attention and spark curiosity. These tactile and visual elements create a premium feel, encouraging recipients to engage and open the envelope.
Substrates
Unique substrates, such as foil lining, vellum, kraft paper, or translucent materials, create a distinctive look and feel. This sensory experience piques curiosity and increases the likelihood a recipient will want to know what’s inside your envelope.
Trailing Edge
Trailing Edge Envelopes, also known as Trailing Edge Die-Cut (TED-C), Shape-Out, or Shape-Cut envelopes. These envelopes feature an extended shape—such as a rectangle, partial circle, or a unique design—that protrudes from the left side, creating a unique and eye-catching appearance.
Windows
Special windows—using unique shapes, placements, or materials—offer a sneak peek of what’s inside, sparking curiosity and anticipation. This creative glimpse encourages recipients to open the envelope to learn more.
Embossing
Embossing creates a raised texture that engages the sense of touch and signals a higher level of craftsmanship. This tactile and visual distinction draws attention and encourages recipients to open the envelope.
Scents
Scented envelopes create a memorable and unexpected experience that captures attention. The unique fragrance adds intrigue, prompting recipients to open the envelope and discover its contents.
Tailored Solutions for Your Success
From Fortune 100 brands to emerging businesses, we craft envelopes that stand out—boosting engagement in direct mail, transactional, and photo packaging campaigns. Collaborate with our experts to transform your vision into a tangible envelope design.
The Benefits of Direct Mail Marketing
Developing highly effective marketing campaigns is critical for business growth. The very first step in gaining a consumer is to create awareness for your brand. But consumers today face an avalanche of marketing messaging, from traditional media such as TV, Radio, Print and now Digital. So how do you build brand awareness?
There’s a lot of data that shows direct mail has stood the test of time, and with good reason. Direct mail is tangible. It’s a physical item people open up and see. Not only do they open it, but recipients actually read and respond to direct mail. Then, best of all, it results in purchases! Here are some statistics to consider:
%
of direct mail is opened by recipient
%
of direct mail is read for more than a minute
%
of respondents visit a website or store
%
of direct mail respondents make a purchase
Get Inspired Today!
Ready to unleash your next big idea? Request a free sample kit to explore our creative envelope solutions.